Hortons’ Estate

Hortons’ Estate is an independent, Birmingham-based property company with a substantial investment and development portfolio.

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The Hortons’ Estate Story

2017 is a memorable year for Hortons’ Estate as they celebrate their 125th anniversary. With this in mind, they wanted to launch a brand new website that showcased their story and key corporate messages, that worked well across all platforms.

Hortons’ also wanted to provide their shareholders with a secure portal to access confidential documents with ease. Navigation as a whole was a key aspect to be explored, the main challenge was to ensure that users were easily able to access key pages. Key design aspects also needed to be developed to showcase the company's portfolio through bold imagery and an interactive map of assets.

The ability to update the site on a continuous basis was also an important consideration to ensure contemporary information would be available. With a core team working behind the scenes, they needed to update the site quickly and with ease.

Our Approach

The main homepage of the Hortons’ website was designed to highlight key aspects of the company. A slider was created to show some of the company’s property portfolio with their key messages highlighted underneath.

The value of Hortons’ property portfolio needed to be showcased across the entire website, but also shown clearly within an interactive map.  The map clearly showcases their property portfolio across the country with a filter used to refine these by region and type. Underneath this interactive map, a description of each property, as well as downloadable content for each, is made available.

Our digital team designed a secure portal which allows all shareholders to enter via a login page to access essential information and documents. The shareholder section of the website is clear, and provides useful links and descriptions to allow for an improved user experience.

The new navigation provided a clearer view of the content on the site and new imagery was used to bring the story to life. The site allows for its audience to clearly understand who Hortons’ are and the value they bring to their market through their property portfolio, while celebrating the company’s milestone achievement.