Dechra Pharmaceuticals

Both the full-year results announcement and Annual Report publishing occurred simultaneously once again in 2021. It was important to communicate their resilience and strong progress throughout the pandemic, reassuring stakeholders.

Dechra wanted to use their report as an opportunity to drive home their strong position, key strengths, consistent performance and investment proposition. They also wanted to showcase the strength of their culture and values, focusing on how this was important during the pandemic, while also communicating their ESG strategy and progress.

The plan was to use strategy in action examples supported with infographics to demonstrate how the strategy has driven performance and will underpin future success. 

Early in the report, Dechra signposts to aspects of content that may be of particular interest with an introduction to their purpose-led approach and ESG strategy, which takes a focus for this year's report.  To describe the principle of their purpose-led approach and how this is shaping their culture, a full-page diagram has been created to support the readers understanding. Information is also provided on their growing geographic footprint and their strong global channels to market. 

Their comprehensive risk section is transparent, featuring a risk management framework and heatmap to help the reader understand what is important and how Dechra monitor and evaluate risk. 

The marketplace section delves into the Global Market Dynamics within the animal health sector, describing Dechra’s position. Additionally, information on how Dechra is responding to market trends is communicated, giving further insight into key attributes of each. 

The business model does an excellent job in communicating how they connect with customers, support their supply chain, and deliver products to veterinary professionals. 

Detail on their growing product pipeline and information on key products registered in various territories provides the reader with an understanding of their global penetration and how much more is still out there to target.

Dechra presents a detailed sustainability section within the Annual Report focused on communities, people, environment, and their business impacts. Their strategies and objectives are aligned to the UN SDGs, mapping materiality and outcomes to specific goals. 

Finally, their Governance section is extremely strong and comprehensive as it makes use of engaging yet informative infographics that present this information in a clear and understandable way.   

Overall, the online and printed reports use clean and engaging design. Sections are colour coded and there is a great use of iconography and graphics supporting the reader in understanding and navigating the report.