Dechra Pharmaceuticals

Dechra is a global specialist veterinary pharmaceuticals and related products business.


Dechra Pharmaceuticals


Pharmaceuticals and biotechnology


  • Consultancy

  • Creative direction

  • Graphic design

  • Printed annual report

  • Online annual report

  • Sustainability


Dechra’s multimedia Annual Report launched simultaneously with their full-year announcement focused on promoting their resilience and consistent growth over 20 years. Communicating their ESG strategy and progress and the links to their culture and values, alongside their investment proposition, also played a strong role in their reporting.

View the Annual Report



The challenge

Dechra’s area of expertise is in the development, manufacture, marketing and sales of high-quality products exclusively for veterinarians worldwide. The Dechra story is one of great success with consistent growth over 20 years.

Both the full-year results announcement and Annual Report publishing occurred simultaneously once again in 2021. It was important to communicate their resilience and strong progress throughout the pandemic, reassuring stakeholders.

Dechra wanted to use their report as an opportunity to drive home their strong position, key strengths, consistent performance and investment proposition. They also wanted to showcase the strength of their culture and values, focusing on how this was important during the pandemic, while also communicating their ESG strategy and progress.


Our approach

After a strong performing year, despite the COVID-19 pandemic, Dechra wanted to ensure that the reader understood their strengths by explaining their current and consistent strategy.

The plan was to use strategy in action examples supported with infographics to demonstrate how the strategy has driven performance and will underpin future success. 

Early in the report, Dechra signposts to aspects of content that may be of particular interest with an introduction to their purpose-led approach and ESG strategy, which takes a focus for this year's report.  To describe the principle of their purpose-led approach and how this is shaping their culture, a full-page diagram has been created to support the readers understanding. Information is also provided on their growing geographic footprint and their strong global channels to market. 

Their comprehensive risk section is transparent, featuring a risk management framework and heatmap to help the reader understand what is important and how Dechra monitor and evaluate risk. 

The marketplace section delves into the Global Market Dynamics within the animal health sector, describing Dechra’s position. Additionally, information on how Dechra is responding to market trends is communicated, giving further insight into key attributes of each. 

The business model does an excellent job in communicating how they connect with customers, support their supply chain, and deliver products to veterinary professionals. 

Detail on their growing product pipeline and information on key products registered in various territories provides the reader with an understanding of their global penetration and how much more is still out there to target.

Dechra presents a detailed sustainability section within the Annual Report focused on communities, people, environment, and their business impacts. Their strategies and objectives are aligned to the UN SDGs, mapping materiality and outcomes to specific goals. 

Finally, their Governance section is extremely strong and comprehensive as it makes use of engaging yet informative infographics that present this information in a clear and understandable way.   


Our outcome

Dechra’s report is introduced with signposts to key content, and information on their purpose-led approach and ESG strategy. Their strengths are highlighted upfront as an investor proposition.

Overall, the online and printed reports use clean and engaging design. Sections are colour coded and there is a great use of iconography and graphics supporting the reader in understanding and navigating the report.