Cambridge Innovation Capital backs world-leading life sciences and technology companies
Client
Cambridge Innovation Capital
Sectors
Venture Capitalist
Disciplines
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Consultancy
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Graphic Design
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Creative concepts
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Brand development
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Brand strategy
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Printed annual report
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Corporate website
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Investor Presentations
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Approach
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Our approach
In order to develop the brand, we facilitated multiple workshops, ensuring a coherent brand strategy was defined, articulated and agreed upon by all business partners.
This resulted in a unique challenge where we developed and modernised CIC’s brand without losing the association of Cambridge University. The brand identity leveraged bold colours, the carat from their logo, along with powerful visuals, to enhance the exciting developments and opportunities from CIC’s expertise and investment.
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Our outcome
The result is a strong brand that highlights CIC’s exciting development and continuing story while retaining its close association with the University of Cambridge.
Our work included:
- Brand style guide including restated purpose, vision, mission and values
- Website
- Social media templates
- Annual report
- Investor presentations
- Internal PowerPoint templates
- Head Office stationery