Chapter One
The engine behind effortless living
Chapter Two
From disruption to direction
Chapter Three
Building together through partnership
To support Deliveroo during a pivotal period of transformation, we partnered with the business to elevate the quality and impact of its 2024 Annual Report. Amid strategic milestones including its first full-year profit, FTSE 250 inclusion, and market exits, our brief was to deliver a report that clearly articulated a confident equity story, showcased operational maturity, and reflected Deliveroo’s evolving identity. Through editorial rigour, creative ambition and seamless collaboration with internal teams, we enhanced storytelling, refined governance and remuneration disclosures, and introduced a bold landscape format that brought the brand’s energy to life across digital and print. The result is a cohesive, future-focused report that is now being used as a benchmark both internally and externally. It stands as a testament to the power of shared vision, clarity and design excellence.