Chapter One
The engine behind effortless living
Deliveroo plc is more than a food delivery platform, it’s an orchestrator of convenience, connection and commerce in the on-demand economy. By linking restaurants, grocers, riders and customers through a single digital ecosystem, Deliveroo has redefined what immediacy means in urban life.
But Deliveroo’s value goes beyond speed. It’s in the infrastructure behind the screen. Through real-time logistics, data-driven insights and operational precision, Deliveroo enables restaurants to expand reach, grocery retailers to offer rapid fulfilment, and riders to earn flexibly and transparently. It’s a company that turns complexity into simplicity, delivering more than meals… delivering moments.
Chapter Two
From disruption to direction
What makes Deliveroo investible is its combination of platform scale, technological agility and evolving margin resilience. From expanding Editions, its delivery-only kitchens, to building new revenue lines through advertising and rapid grocery partnerships, Deliveroo is focused on both volume and value creation. It has a clear route to profitability, underpinned by strategic optionality and a data-rich business model.
Yet the business remains aware of its social footprint. It continues to evolve its approach to rider wellbeing, sustainability and community impact, recognising that scale brings responsibility. Deliveroo’s partnerships with local restaurants, carbon reduction pilots and investment in safety standards all reflect a company working to mature without losing pace.
In a world where consumer expectations shift daily, Deliveroo has positioned itself not just as a disruptor, but as an enabler of modern living, agile and embedded, and still hungry to do more.
Chapter Three
Building together through partnership
To support Deliveroo during a pivotal period of transformation, we partnered with the business to elevate the quality and impact of its 2024 Annual Report. Amid strategic milestones including its first full-year profit, FTSE 250 inclusion, and market exits, our brief was to deliver a report that clearly articulated a confident equity story, showcased operational maturity, and reflected Deliveroo’s evolving identity. Through editorial rigour, creative ambition and seamless collaboration with internal teams, we enhanced storytelling, refined governance and remuneration disclosures, and introduced a bold landscape format that brought the brand’s energy to life across digital and print. The result is a cohesive, future-focused report that is now being used as a benchmark both internally and externally. It stands as a testament to the power of shared vision, clarity and design excellence.
