Using data to improve user experience

Understanding how your users interact with your site can help provide a greater experience for them.

 

Data is collected in most of your interactions on the internet, from the purchases you make to your choice of show on demand. In an increasingly digital universe, companies are able to collect more insights than ever before on customers through analytics and big data.

Users judge you on the experience you provide for them – is your website navigation intuitive? Is it clear what you do, who you are? How many clicks does it take them to get to the information they require? It is also important to look at how your site works, not only on a desktop but also across multiple devices as mobile growth only continues to grow year-on-year. 

Utilising the breadth of information available to you such as engagement stats from your analytics programs, social media stats, investor feedback and more, businesses are able to provide more tailored and personalised experiences for customers across digital platforms.

Understanding this data allows you to see the importance that should be placed on your user's interactions with your site. Getting to grips with the information you collect can help you to see what areas your users are interested in or where they typically leave your site, it can transform your site into a more personal experience, engaging customers with a remarkable service. It’s not an easy or a quick fix but understanding your customers can inform your content across your suite of media and lead to lasting relationships.

For a review of how your site is currently performing or suggestions on how to develop your current offering, why not talk to our team?