That’s not to say you must put on a song and dance to create an immersive brand experience, but merely consider the other sensory ways in which a customer can engage with elements of your brand.
Why have an immersive brand experience?
Utilising an experiential event to engage your audience in real-time means you can have an interesting opportunity for a more in-depth and in-person conversation with your audience. This is a bonus for a number of reasons. You can get to know them better, empathise with your audience so they can become more than catalogued data, building their trust and loyalty to your brand. They also get to know you and your brand better, on a more personal level. Having a real-time event also means real-time feedback, directly from the source, which can be insightful to understanding what your audience is looking for.
In this era, there is not only a trend, but almost an expectation to use various social media platforms to share experiences with the world. This is a great tactic to gauge your audience engagement, reactions and perceptions, and measure these against your brand's relevant KPIs. This also increases the potential to widen your reach globally, or even go viral and possibly create an iconic event in line with your brand.
There are various ways in which you can look at incorporating brand immersion within the corporate world. You could look to build an online experience through the various technologies now available, or even still a physical event – such as a launch party, culture day, workshop or a series of conference events. These are not exclusive to commercial brand marketing, nor are the options as limiting as you might think.
If you’d like to discuss further how you could look into creating an immersive brand experience to support your corporate brand, and how to measure its success, please get in touch.
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