Helping life flow smoothly. United Utilities develop their infrastructure in response to climate, population and lifestyle changes so they can deliver a service customers can rely on, now and in the future. 

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Gas, Water and Multiutilities

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Creative Direction
Graphic Design
Printed Annual Report
Online Annual Report
Integrated Report


United Utilities, along with many other water companies, are heavily regulated by OFWAT. This is reviewed every 5 years and 2019 marks the year of review. In this year's report, they were looking to showcase their innovation, including draining solutions and development of artificial intelligence, and their support for stakeholders.


The 2018 report builds on the previous year's design but now reflects this year's key messages. The front cover is different to those produced before, using images of key stakeholders to show their importance in this year's report.

Both the business model and water cycle have been updated in this year’s report to ensure that the content is both accessible and engaging to the reader. The addition of a throwout within the business model allows for detailed content to be outlined across three pages, ensuring that it does not appear too text heavy within the report.

In order to showcase how their strategy has been implemented over the past year, key case studies have been included. The report also uses full-page imagery and videos on the online annual report to fully communicate the messages and engage the audience.


A clear focus on key stakeholders can be seen throughout the report. With case studies and detailed content, the report provides an in-depth look at the company's activities, with the updated business model and water cycle providing an accessible look at key information.

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