Stenprop is a dual listed London-based property company which owns and manages a cross-sector property portfolio in the UK, Germany and Switzerland.

Sectors

Real Estate

Disciplines

Branding
Consultancy
Creative Direction
Graphic Design
Printed Annual Report
Video Production
Corporate Website

Background

Stenprop have recently decided to focus solely on the UK multi-let industrial (“MLI”) space and are in the process of delivering a strategy to implement this. In 2018 this included listing on the London Stock Exchange with REIT status and purchasing in excess of £100m of MLI assets. Stenprop’s vision is to be the leading UK Multi Let Industrial Business. We were tasked with assisting Stenprop in revising their corporate brand to be consistent with the delivery of this new strategy.

Approach

In order to successfully re-imagine their brand we had to start, in partnership with Stenprop, to understand their whole purpose as a company. This was done through a workshop at their London office with senior members of staff. By engaging with the decision makers, we could understand and articulate what drives the company. We focused primarily on descriptors that align with their past, present and future in order to define the characteristics of their company moving forward. Collaboratively we assessed their positioning, persona, competition, and the optimum spectrum position for their new brand.

Outcomes

An entire brand system was created. From the brand strategy, we were perfectly positioned to deliver their corporate website, a showcase of who Stenprop are and where they are going, including photography and video. We produced their first integrated annual report as a listed business on the LSE, complete with investor presentations and stationery.

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