'It was designed to clearly highlight the business' major assets from the get-go, while also offering deeper level detail for stakeholders to drill into. Video features prominently, letting users quickly get to grips with Sound Energy's investment proposition, while striking visual design elements offer a glimpse into the business' story and culture.'
Gold Award - Best Corporate Website: AIM/small cap
Judging panel for the Corporate and Financial Awards 2017
The Sound Energy Story
2016 was a transformational year for the company. With better than expected results from its drilling of wells on its Tendrara licence in Eastern Morocco, Sound Energy’s share price increased significantly from June 2016 to September 2016. Since then, they have been focused on carrying out further drilling and well testing to firm up their valuation of the asset.
Sound Energy wanted to create an improved website that better reflected the new position of the company, a more professional appearance that allowed institutional investors to quickly get to the information that they required and a site that included more interactive elements.
They had outgrown their previous website, the design was not fit for purpose and didn't allow the user to fully engage with the story. It also lacked a strong sense of identity and thus offered inadequate impact on the discovery, exploration and achievements of Sound Energy, a contradiction to their positive investment case.
Through our Think Service, we reviewed the site and made recommendations for improvements. We looked to develop key landing pages and shaped the key messages, enabling Sound Energy to populate content with ease.
As a vital part of the investment proposition, the value of the company's assets needed to be presented clearly. The map on the homepage leads through to an interactive version that showcases the two main areas the company operates in — Morocco and Italy. It visually demonstrates where the assets are located in each area, going through to further information when clicking on the icons. Pages on three key assets — Tendrara, Badile and Sidi Moktar — contain a parallax effect and dramatic imagery to demonstrate their importance and value within the company's portfolio.
Bringing the Investor Proposition to life, Jones and Palmer created the Sound Energy in 78 Seconds video that gives a quick but informative overview of the company, their key assets and partners.
The burger menu functionality allows people to quickly navigate between the different levels of the website and have a good sense of place when browsing. With the introduction of landing pages for each of the Level 1 items (About Us, Our Portfolio, Investors and Corporate Responsibility), the content is surfaced allowing for greater accessibility.
The final product is visually engaging and includes a variety of media to tell the company's investment story and showcase their assets. It has received great feedback from investors and as an ongoing project, the team at Sound Energy and at Jones and Palmer continuously review content to make sure the site is working for all their users.