After 2015’s Corporate Website and Brand transformation, Picton’s 2016 Annual Report included an evolution of the brand. Partnering with Picton, we looked to further understand and embed their key principles and traits of Occupier Focused and Opportunity Led.
Using this information, and following discussions with the team, wireframes and pagination plans were created for the report to highlight Picton’s story in a consistent manner. These plans helped to ensure that all content was cohesive and served to further evolve and mature their brand. This forward planning, and understanding of their values allows Picton to create cohesion through all their corporate communications, tone of voice and marketing collateral.