Changing the way the world shops.

Sectors

Food and Drug Retailers
Food Retailers and Wholesalers

Disciplines

Consultancy
Copywriting
Creative Direction
Graphic Design
Photography
Printed Annual Report
Online Annual Report
Animation
Video Production

Background

FTSE 100 company Ocado Group plc launched its recent 2018 Annual Report in full HTML.

It’s been a year of significant development for Ocado, particularly within its Solutions business, as the Group continues to make giant strides in transforming online grocery shopping - ‘Changing The Way The World Shops’.

Ocado are online grocery pioneers with unique knowledge and inspired people, delivering the best possible service to all its customers and a continuous advantage to their partners using their innovative technologies and shared expertise.

Approach

From the outset, Ocado had ambition to further enhance their corporate reporting following their move into the FTSE 100. Key themes and messages were captured from investor presentations and engagement with key stakeholder groups. A content and best practice wireframe was established early on, which enabled a precise design for both the digital and printed creative approaches.

The report was engineered to meet the needs of both the ‘skim reader’ and the ‘deep diver’ with the all-important key theme of ‘Now is our time’ needing to be clearly articulated. Their Group’s purpose and investment case were designed to be easily accessible, both within the first few pages of the printed report and delivered using video and clever parallax scrolling online.

The process was made easy and efficient by working with Ocado collectively and with key individual content owners. Copy was written for key sections of the narrative to make their business understandable to Investors and broader Stakeholder groups.

Outcomes

Ocado’s previous 2017 report had both been shortlisted and won several industry awards - Ocado wanted to build on their narrative and creative approach for this year’s publication. This recent report takes further steps forward and importantly makes their story understandable and memorable. The publishing of their digital Annual Report is simultaneous to the Group announcing their full-year results.

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