Henry Boot is one of the UK’s leading development and construction companies.

Sectors icon

Sectors

Construction and Materials

Disciplines icon

Disciplines

Consultancy
Graphic Design
Printed Annual Report
Online Annual Report
Animation
Video Production

Background

Working across the entire property chain and consisting of six primary businesses, the business model was increasingly complex and stakeholders were finding it difficult to understand the value within the Group structure. The task, this year, was to make the Group easy to understand and to showcase some impressive developments, such as Rudding Park Hotel.

It was also important to demonstrate the considerable work which had been done to capture the Group’s culture to ensure the continued success in which the business operates.

Approach

This year’s report takes the strapline ‘Delivering Results the Henry Boot Way’, clearly linking to the task of expressing the importance of culture and people in the business. Imagery is used throughout to showcase how employees really live the values.

The design for this year's printed annual report was subsequently developed into an animation which has been used as an engaging banner on the ‘Year in Review’ website.

‘One Henry Boot Project’ discusses in detail the process of how the culture was captured and the thoughts of the employees who took part in the project.

In order to tackle the task of creating a better understanding of the business and the structure, the current business model video was updated to become more detailed and descriptive.

Outcomes

Producing the report on multiple platforms caters to different types of readers. The ‘Year in Review’ website allows stakeholders to quickly see key highlights to give a top-level overview and have a glimpse of some key case studies for the year. The PDF and printed versions of the report then provide further, in-depth content.

Overall, the final report provided a detailed insight into the company’s activities over the past year along with a sleek and refreshed design for the report as a whole.

Visit Website Download PDF

Keep up to date

Our latest opinions