When potential stakeholders need more information about who you are, what you stand for and why they should invest, they will utilise all available information
They will obviously look to your annual report but depending on when they do so, it could be several months out of date. Your website really is the go-to place for information. It houses reports, key details such as strategy, operations, history but also announcements and is a window to your brand, culture and purpose.
It is not only a touchpoint for investors to look at reports and updates but it can also be used to house rich content such as video and photography to help showcase your culture and values, allowing you to paint a fuller picture of your business. The power of video cannot be overlooked: over 1 billion hours of video are watched every day on YouTube, with more than 70% of those views looked at on mobile devices. It’s an easily digestible medium that can be viewed on the go that communicates vast amounts of key information.
User journeys and experience are also key considerations. It not only has to visually embrace your brand and bring it to life, your content has to be clear, structured well and linked seamlessly.
Utilising analytics data, you can review how stakeholders use your site, looking for any barriers, while also looking at what information is being viewed. It can help you tailor your site on an ongoing basis to ensure you are always making sure your business is understandable.
We’re keen to support your digital corporate communications and we love telling your story and getting to the heart of your messaging. To find out more, why not take a look at some of our most recent work, or get in touch with our team.