Sustainable Stock

When I first became a designer, it never occurred to me to think of how sustainable my resources were. But now, in 2015, with ever increasing pressure on our clients to prove their CSR measurements, sustainability is not something to be shied away from.

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Recently my team undertook a short training session on the real value of paper and the benefits of responsible paper management. Our goal is to balance our client demands with a responsible and ethical approach by sourcing sustainable products and supplies. As a company we are Forest Stewardship Council certified which is a regular requirement to display a company’s care towards the environment in relation to their printed material.

There is an array of beautiful recycled stocks available to the market, so from a design point of view there are few excuses for not being more environmentally friendly. Of course, at the moment, some of these stocks come with a substantial price tag too but we all know that by economies of scale we can bring that cost down.

‘With a reading time of 30 minutes per day the environmental impact of a web based newspaper is, in general, in the same range as a printed newspaper’s environmental impact.’ - Swedish Royal Institute for Technology 

By swapping out a non-recycled paper and replacing it with a recycled stock you could, for the average A4, 160 page annual report (150gsm for internal pages and 300gsm for covers), reduce your environmental impact by around:

  • 725kg of landfill
  • 97kg CO2 and greenhouse gases
  • 973km travel in the average european car
  • 20,096 litres of water
  • 1,852kWh of energy
  • 1,178kg of wood

While there are many external measures of sustainability, as part of our own corporate responsibility, we ensure:

  • 98% of our inks are vegetable oil based
  • 95% of press chemicals are recycled for further use
  • 99% of any production waste will be recycled
  • Cocoon is our default stock of choice
  • Our waste landfill volume has reduced by 75% since 2010
  • Litho plates are recycled for use in the aluminium industry

In summary, there is a mind boggling wealth of information out there for any client looking to hone their focus on their environmental impact.

With a focus on the delivery of successful and creative reporting projects, it goes without saying that rather than asking which is better, paper or electronic communication, we can instead use this as an opportunity to figure out which combination of the two has the lowest impact on the environment while best meeting social and economic needs.

Want to find out more? Why not get in touch.