The Digital Impact Awards 2017 is just around the corner and our work with client, Henry Boot, has been shortlisted for 'Best Online Annual Report' in the ‘Best use of Digital to an Investment Audience’ category.
We were tasked by Henry Boot to look closely at their Business Model and group performance to create a 'Year in Review' which gave context, was accessible and clearly communicated developments for the business.
The Digital Impact Awards is the UK's largest celebration of digital work in Corporate Communications. Being shortlisted for this award is a tremendous achievement for both ourselves and our client, and is something we are extremely proud of.
The Henry Boot Story
This year's report and accompanying media needed to clearly communicate the company’s complex business model in an easy to understand, engaging way. Henry Boot PLC is made up of six primary businesses within three segments, each with their own business models. There needed to be transparency around how these businesses link and how they work together to create long-term value. A strategy was developed to publish key messages through multiple channels.
The Henry Boot report was to be launched as a suite of communications. It was decided on reflection of the company’s needs, that the report was to printed in full and accompanied by an online Year in Review and an immersive video that explored the company business model.
In order to fully understand the intricacies of their story and business model, interviews with Henry Boot’s CEO and other members of the team were undertaken to understand the rationale for the composition of the group and how the six businesses generate sustainable value. With a key focus of the project being the business model video it was essential to get the balance right between oversimplification and information overload.
The online version of the report was decided to be a Year in Review in order to highlight key information such as the year in numbers, performance, strategy, case studies and the Chairman's overview which focuses on forward-looking growth and builds on progressing their strategy. The printed report then looked to ensure all areas of the report were explored in full detail and provided a cohesive story to shareholders.
Take a look at the online Year in Review here.
The video was developed in great detail alongside the report, mapping out the key areas of the group’s composition. Real footage and motion graphics were used to explore all areas of the business and the end result is a comprehensive six minute video that aids the company story, clearly articulates the company’s structure and explains how they work to provide long-term sustainable value for shareholders.
The video was placed on both the online review and corporate website and linked to from the printed report to ensure a high level of visibility. The end result is an immersive suite of communications that ensure investors truly understand how the company operates.