Responsive or left behind?

Here at Jones and Palmer we are keen to be at the forefront of understanding digital trends.

Jump to the main content area

That’s why we undertake our own research, in order to better understand the needs of our clients. We carried out a major review of Investor and Corporate Websites in December 2017 and discovered that 90% were responsive. Responsive web design is a design approach that enables optimal viewing experience, through the resizing of content to ensure it works across a range of devices.

Our research has provided a really encouraging discovery, as there are so many benefits to this from an investor's perspective. While it’s good to see responsive featuring so strongly among the FTSE 100, in the wider corporate world it appears that not as many sites are responsive.

So why is it important for websites to be responsive? We think there are four crucial reasons.


Increased mobile usage

The increase in mobile phone usage makes responsive websites an imperative. Recent figures show that 66% of people are utilising their mobile to browse the Internet and we spend twice as long on smartphones comparative to laptops and tablets. This means that around two-thirds of the user base are accessing the site on a smaller screen. Therefore, if the site is not responsive, a shareholder could be missing out 66% of the time.


User experience

Responsive web design is an approach that aims to provide optimal viewing of a website across a range of devices. The user experience (UX) of a website is key as good UX enhances user satisfaction. Poor user experience, on the other hand, can increase bounce rate. (Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page). When a website isn’t responsive, it has a negative impact on user satisfaction and can result in an inability to access key elements of the site. Therefore, a user may try and access this information elsewhere.


Avoiding a negative perception of your site

Not having a responsive Corporate site can negatively impact the perception of your business and your brand. If a business has not made their website responsive, it can create the impression that they do not value communicating with stakeholders.  


Search engine preference

Responsive sites are given precedence by search providers such as Google, Yahoo, and Bing. Google recommends a responsive website design, even announcing plans to roll out a mobile-first index in direct response to the large numbers of mobile searchers.


Jones and Palmer’s response

It’s clear to us that if you want to maximise visitors, engagement with your website and provide a great user experience, then in this multi-device world you simply have to have a responsive design. Here at Jones and Palmer, our consultants work closely with our clients to understand their business and to generate appropriate keywords and descriptions for their corporate site. Our award-winning work with Ceres Power and Sound Energy demonstrates our commitment to creating a great digital experience.


We can help you to get the most out of your investor site. Call us for a chat or pop in for a coffee, we would love to help!