Responding to responsive

So, you have a nicely designed desktop website, it has been fully optimised for search engines, you have beautifully edited pictures and engaging content. Great. Now… open this website on your tablet, or better yet your mobile phone. Does it still work for your audience?

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Responsive websites are nothing new, in fact we spoke about it last year in one of our Need to know articles, but they’re becoming the norm for website design and development and here’s why.

  • Multichannel. Your content is tailored to the viewing platform, making it usable across all devices.
  • Interactive. Reading content is much simpler and you can interact between areas of the site much more easily.
  • Data. Financial data can be viewed easily in tables on smaller screens.

There are lots of stats to back this up, with Google recommending the responsive design pattern and their Think Insights advising that “if a user has a positive experience with your mobile website they are 67% more likely to buy a product or use a service”.

While not only making your site accessible to a wider audience, responsive design can also have an effect on your search rankings. Badly optimised pages will cause higher bounce rates which will make Google view the site as not providing relevant content to its users, which can lead to a drop in rankings.

It may seem a bit daunting but essentially a responsive website helps your audience to get a better user experience when dealing with your website. This can have a big effect on your interactions with customers, showing you are putting their viewing habits first. We can always show you some examples and discuss how we can help with your user journey. So, why not get in touch?