How can you use video in your communications?

How can you condense important information for your audience to view on the go?

Jump to the main content area

Your key messages take up page upon page of your Annual Report or corporate website but how do you condense this important information into digestible bites for your audience to view on the go? Video.

Video has been a potent method of communicating since the first moving images were captured in Leeds back in 1888 and television advertising has become as much a part of the viewing experience as the programmes themselves. Over the past decade the number of brands turning to online video has increased, most likely down to the phenomenon of YouTube which now boasts 6 billion hours of video watched each month, and 100 hours of video being uploaded each minute.

So how can you use video to communicate with your stakeholders?

  • Tell your brand story, highlight key developments or showcase products and services.
  • Your message can be crafted to be succinct, allowing audiences to consume key content in a short amount of time.
  • Create trust with your investors by allowing them to see the whites of your eyes.
  • Animate your rich infographics to bring charts to life.
  • Utilise social media to share links to video.
  • Link video from your corporate website and from print through signposting.

Video can be an extremely powerful way to connect with your audience. Social media video platforms such as Vine and Instagram can showcase shorter updates or be used to try out something creative. We’ve even done some original research about the use of video by the FTSE 100.

Head out there and have a look at what the market is doing or let us come and inspire you.