In most cases, it is out of your hands to dictate to your stakeholders how they feel towards your business/brand, but there are ways you can improve the trust and relationship you share.
Results from the Edelman Trust Index state that there are 5 top points that improve trust:
Following these points, the question is, how exactly can you prove you’re doing these?
With the exception of point number 2 (which we would presume you are already doing!), your Annual Report should be providing this information anyway - so why are you still struggling to gain trust from your stakeholders?
Both regulation and best practice mean that - to a certain degree - you are already doing so, but adding this information in the correct places and ensuring that enough detail is included is vital.
So a few top tips from Jp:
And whilst doing all of these, try to ensure that you are providing your audience with a slick and short process in finding the 5 top points.
If you want to talk more about providing a transparent story, get in touch.