We believe that if everyone understood sustainability a little more, there would be a wave of reactions. At first, possibly emotion, but then the understanding of the business logic; leading to winning of both, as they say, 'hearts and minds’.
Sustainability is about maintaining your company and the planet. We all have a responsibility, after all we only have one planet to live on, at least while Elon Musk works on the Mars option.
Before we get to the more emotive ‘hearts’ part of the issue, what are the potential benefits? It has been said that companies who are sustainable and talk about sustainability are likely to perform better through increasing profits and financials. But it’s a much bigger benefit when you consider the reputation, marketing, people and productivity improvements which seem to go hand-in-hand, as you will see from the videos below.
We love to inspire and be inspired, so naturally we love TED talks. We have picked some related to sustainability to hopefully inspire you too. Maybe shocking, certainly informative and very likely to make you to both smile and cry.
The first, we have the former COO of Unilever with insights on the Unilever story on how concentrating on sustainability can do good for the world and why you should care. As you will see, soap can save lives, lots of lives.