2016 is the first year of implementing the United Nations 2030 Agenda for Sustainable Development, “a plan of action for people, planet and prosperity” that “seeks to strengthen universal peace in larger freedom”. Yet behind a somewhat daunting description stands nothing but simple care for the planet we live on.
Have you ever wondered what lies in your power to help maintain Earth’s riches? Or, to narrow the question - is there anything you can do to present an environmentally conscious approach when operating in the print industry?
A three-letter solution has come up in the shape of FSC certified paper. Hidden behind the acronym is the Forest Stewardship Council, an international non-governmental organization promoting responsible and sustainable management of the world’s forests. FSC labelled products, primarily paper, are the ones guaranteed to have been sourced in an environmentally-friendly way, respecting forest areas worldwide. Put differently, an FSC logo on paper ensures, among others, that the tree it was produced from has been either replaced or allowed to regenerate. FSC trademark is also a guarantee of protecting the rights of indigenous people living in the forest areas.
Depending on the origin of the materials used, there are several kinds of the FSC labels used in the final product:
- FSC 100% - indicates that the product was sourced only from the fibres of the FSC certified forest areas and is a wood based product;
- FSC Mix - proves the mixed origin of the timber or fibre used in the final product (combination of the timber or fibre coming from FSC certified forest, reclaimed timber or fibre or the ones from other controlled wood areas) and is the option most predominantly used within the print industry;
- FSC Recycled - indicates that the product is made of recycled materials only.
On top of some obvious environmental benefits, it does go without saying that choosing to print the materials on any of the FSC certified paper enhances a company’s positive image and helps promote its Corporate Social Responsibility policy.
Why not to take advantage of it when working on your next Annual Report?