Adapting and building on the increasing use and consumption of video content, 360° videos encourage viewers to have an even greater interaction with brands. They provide the option for brands to connect and interact with their customers. It also provides an option to keep these customers up to date with what the company is doing in a fun and interactive way. After several high profile companies and institutions started to use the site to launch new products - such as the new Star Wars movie and BMW - these videos have proven popular with an increasingly mobile audience.
Brands can use 360° videos in a number of ways. They can be used to communicate, educate or provide insights. The exciting thing is that you can experiment and think of creative ways to portray your products and services, or just create a connection to your audience. An example of this can be seen with Barbour, who recently provided fans with access to one of their shows.
Some other great examples can be seen here:
While this is not necessarily something you may have on your radar for the moment, it’s always good to keep an eye on developments in the market. For a look at how we can help you develop your corporate communications, why not talk to our team.