Corporate and IR websites
Where to begin?
Where should we begin? Legislation? Best practice? Creativity and branding integration? Technology? Or integration with your commercial websites? We suggest that you read this introduction and navigate to where you feel you need to be from there!
Legislation requires you to post a bare minimum amount of information on your website. (For example, see our white paper on AiM Rule 26 and Companies Act 2006 - Electronic communications with shareholders). Best practice takes that information to the next level. Where does the average company sit? Probably somewhere in the middle of all of this.
Why have an Investor Relations and Corporate website?
We have a number of responses to this question, and our response is often in the form of another question back!
- Investor Relations and Corporate websites are often viewed as obligation and cost rather than opportunity and investment – Why doesn’t this make sense?
- Are you happy with the value of your share price? Do you feel your stock is undervalued?
- A lot of director time is spent on the Annual Report and Investor presentations, why is it not spent on the website?
- Your website (if properly executed) can provide a level playing field. If an institutional or retail investor were to look at your website here and now, how would you feel about it?
- If you knew nothing about your business and were visiting your website, would you invest in it based on the information on the website? Does it facilitate an informed investment decision?
- Is the information on your website fully comprehensive? Will investors make an informed investment decision about you?
- How do you ensure that the information on your website is fresh and pertinent to your audience?
- What are your peers doing?
- Would you use your website to recruit for your management team?
How much information should be published online?
Whilst legislation may only demand that you publish a minimal amount of information on your website, there are huge benefits to be reaped from going that extra mile. Compliance with legislation alone cannot answer the questions listed above, which is why best practice recommendations come into play. This is where we can help by offering our best practice consultancy services.
Contact our Business Development Team to meet up, explain the benefits of having a best practice Investor Relations website and personalize to your requirements by performing a STANDUP analysis and presenting the results to you!
Related topics
Read our Briefing articles...
XBRL, what could it mean for Financial Reporting in the UK?
html Annual Reports v PDFs
Content management - the 80-20 rule
The lowdown on web accessibility
Why have one supplier for your Annual Report and IR website?
Prospective and new flotations - where do you start?
Benefits of using project management techniques
The importance of an account director
Why pay more? A credit crunch briefing for your Annual Report
Downloads...
Our Survival Guide to Investor Relations websites
Our Survival Guide to AiM Rule 26
Our Survival Guide to The Companies Act - electronic communications with shareholders
Jones and Palmer Services
Find out further information about using the right medium incorporating printed Annual Reports, online Annual Reports and effective project management
Find out more information on structuring your message and creating the right impression
Jones and Palmer Products
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Talk to... Jones and Palmer
Contact our Investor Communications Specialist for more information