Creativity and Design

True creativity can only be born out of collaboration

Anyone can offer to put together speculative design concepts to try to "win" your business. But the only way that design concepts will really hit the mark is when you work closely with an agency that you can trust, to whom you can open your heart and explain your business "warts and all"! We haven’t been working successfully on Annual Reports for over 40 years without being a trusted confidant of our 150 Annual Report clients. We have got "under their skin"; we understand the board of directors, the management team and the strategy for the business.

The design brief

Having met up with you to discuss your strategy and key messages for your forthcoming Annual Report project, we will then put together a design brief, brainstorm ideas with our creative team and get some initial design conceptual ideas sketched out. If you feel you need help from our Investor Relations Consultants' to facilitate such a meeting, please read about our consultancy and best practice services.

Presenting designs

We only pitch designs to our clients when we feel 100% confident that we have portrayed your business according to the original design brief. What comes in next is your personal preference – this is when we benefit from knowing our clients likes and dislikes, which becomes particularly clear from working in collaboration with you over several such projects.

Design and copy - working together

Ensuring that the design and copy work together is our next stage and we are meticulous about detail. Design and copy need to work together for maximum impact. For example, where applicable, we want the pictures within your report and accounts to be actual photos of people working in your business, with their name referenced and relevant to the copy.

Read about our consultancy services for copywriting