For this year’s Annual Report Volex wanted to address their performance issues whilst showcasing their plans and hope for the future.
A full review of their previous report was undertaken to look at areas for improvements and once the main goals for this year’s report were agreed upon, a full wireframe document was created that looked to add a flow to the document. This helped readers to go through and understand the company in more depth while creating a clear narrative structure.
Several key features were introduced to the report including a more focused strategy page, a business model that clearly shows how the company adds value, a marketplace section that looks at trends and how they impact the market and a restructured ‘About Volex’ page.
The report also begins with a cover letter from the Executive Chairman and later on in the report a large case study is placed in order to show the company’s capabilities, while also linking to their strategy.