Survival Guide to online Investor Relations
Friday, November 03, 2006
The arguments for effective, transparent corporate communications are well versed and the IR website is firmly centre stage.
But what makes a truly effective IR site? What does current and forthcoming legislation demand? How can content be managed? What techniques are there for tracking visitors and their activity around the site? What do the winning sites have in common?
All these questions are answered in the Jones and Palmer Survival Guide - How to develop a strong Investor Relations Website - hot off the press. It contains the very latest guidelines, examples, checklists, including the findings of the recent Jones and Palmer survey of FTSE 100 IR sites and 250 small to mid cap-IR sites. There are some surprising lessons.
Hot off the press, this free White Paper is dedicated to everyone seeking the very best techniques in delivering good investor relations over the web.
- Print vs Electronic communications
- Latest survey of FTSE 100 IR sites
- Latest UK small and mid-cap research (with input from focus groups and industry specialists)
- Comprehensive checklists
- 60 practical parameters ranging through essential content, delivery, corporate governance, social responsibility, accessibility, navigation, style and so on
- The Fight Weight matrix
- Content management and visitor tracking
Use it as a personal guide or as a discussion document with your colleagues. It could help you to avoid major headaches as well as offering some inspiration. It will almost certainly contain information that you will not have had the time or resources to research for yourself.