Structuring your message : Consulting and Best Practice

message isn't just important...it's fundamental

Why do you need to structure your message?

You currently use your corporate communications - your Annual Report and Investor website - to send a message to your stakeholders. Not only do you know your audiences, but you also have a more than comprehensive knowledge of your company (something we would term as an inside-out perspective). However, how well do you articulate your investment proposition to existing and potential investors (something we would term as an outside-in perspective)? This is where our strengths play a critical role.

Whether you are a prospective or new flotation or a fully listed company with years of corporate reporting behind you, we can add significant value to your communications.

Why improve your communications?

Unclear as to why you should seek to improve your corporate communications? We can demonstrate the benefits of viewing your communications as an opportunity, not just an obligation.

Find out more by reading our Five (and a half!) reasons to improve your communications

Messaging services

Our messaging services include a number of opportunities to improve both content and creativity for both your report and accounts and online investor relations. When planning your corporate or investor relations website and your annual report, you need to work with an agency that fully understands the following critical areas;

The Message: Consultancy and best practice recommendations

The Impression: Creativity and corporate branding

The Medium: Getting the right balance of online and printed communications

We understand best practice recommendations, so we can offer you the latest, up-to-date advice. Whether you are a prospective or new flotation or a fully listed company with years of corporate reporting, we can add value to your corporate communications.

'So, what makes Jones and Palmer different?' You may well ask...

The Jones and Palmer Difference

Understanding your business and the demands of global capital markets is the key to unlocking and communicating your investment proposition. Using our tried and proven toolkits we work with you to release the power of your story across the pages of your annual report, investor relations website and if necessary your analyst presentations. Consistency of message across all your investor platforms over time is crucial in building trust and winning the support of your key stakeholder groups.

More than a production house, Jones and Palmer goes the extra mile to work with you to define and develop credible and powerful on and off-line communications using your annual report and Investor website as a base.

Working with our specialist investor relations consultants we combine our best practice benchmarking service with a scoping session to ensure that your messages are on target, compelling and support your investors’ understanding your business case and value proposition.

If you think this sounds like a good idea but don’t know where to start, read on. By signing up to our full service offering these services are automatically built into the project – it’s simply the way we run our business. You benefit from this approach automatically and the results are incorporated into the design concepts and document structure – we can even provide copy direction support to help guide you through the final stages of the process.

So confident are we of the value we can add to your reporting process we are offering potential clients a one-off complimentary appraisal so that you can see for yourselves the difference Jones and Palmer can make. This will allow you to experience the benefits of our approach on a no risk basis. Talk to... Jones and Palmer.

Find out more about best practice consultancy

Complimentary communications appraisal

Our complimentary communications appraisal will give you an insight into the value we can add. We offer an initial, free overview of your corporate communications, including pointers and areas for improvement and enhancement.

Find out more about our complimentary communications appraisal

Legislation, Regulators and Listing Rules

Regardless of whether you view your corporate reporting as an obligation or an opportunity, you need to have a good understanding of the latest directives and guidance as well as hands on experience as to how to address the legislative requirements.

Find out more about how Jones and Palmer can help you to address the legislative requirements surrounding corporate reporting

Contact our Investor Communications Specialist