First impressions count
We’ve all heard of the saying ‘first impressions count’. So, why produce a document or website full of text without putting a bit of effort into the ‘look and feel’? My point is not about creativity for creativity’s sake, but more about making narrative and design marry up and shout about your investment story, your proposition to the marketplace.
Given the current economic environment, if your message is consolidation, you need to recreate that impression, likewise if it is excellent growth and expansion plans, cashflow and profitability, opportunity, and so on.
Not forgetting your brand values, your corporate identity – these form an essential part of your impression. They demonstrate not only how your company is visually recognised, but also the lifeblood running through the business.
Corporate branding
Ongoing consideration is required to convey and develop your branding and corporate identity across printed and digital media. Our expertise can help you to fast track the the visibility of your brand via both online and printed media.
More about branding
The ‘wow’ factor - Creativity and design
Narrative, creativity and branding need to bind together for maximum impact. And this is where Jones and Palmer offer significant competitive advantage. Handling the necessary consultancy to create the right message through narrative, combining this with design and branding to create the right impression, and offering the right medium – be it printed or online – under one roof.
Find out more about the role of creativity and design
All our solutions are developed in-house. We don't have expensive London overheads. We offer excellent, cost effective solutions. We are not cheap, and we don't cut corners.
Isn’t it time we met up?
Related topics
Read our briefing articles...
The role of creativity in your corporate communications
Prospective and new flotations - where do you start?
Benefits of using project management techniques
The importance of an account director
Why pay more? A credit crunch briefing for your Annual Report
Jones and Palmer Services
Find out further information about creating the right impression including corporate branding and creativity and design
Find out more information on structuring your message and using the right medium
Jones and Palmer Products
Find out further information about our Annual Report, Online Annual Report or Investor Relations Website products
Talk to... Jones and Palmer
Contact our Investor Communications Specialist