Corporate / Investor relations website STAND UP benchmarking scorecard
At Jones and Palmer we recognise the power of the Internet to transform your investor communications, enabling you to compete on a level playing field for those investors wishing to find out more about your company’s position and performance.
Assessing whether your IR website is up to the mark is a task that most companies understand, but have no structured way of setting about the process, not to mention the time and effort involved.
Further, in a real time world it's easy for your website to drift and become out of date. At best, directors’ ages within board biographies and financial calendars get forgotten about. At worst, company’s contact details are wrong, board composition is out of date, and subsidiaries or customers who have been long gone continue to have a presence.
Then there is the problem of inconsistencies between the annual report, analyst presentations and the website content itself. All too often it is easy to work across these different communication channels without considering whether they are consistent and complementary.
A major objective of the Jones and Palmer investor relations website review is to ensure that your website continues to provide real added value over and above your more traditional corporate reporting media. We ensure that investors use your site as their first port of call when trying to access information on your business, not out of date third parties.
We achieve this by putting your IR website through its paces against our proprietary STANDUP© toolkit. We look to identify whether your investment story is compelling as well as easy to access. In addition to core basic information such as that expected by the UKLA or LSE, we go further to explore key touch points that impact the experience and perception of visitors to your site: Story, Timeliness, Awareness, Navigation, Design, Usability and Profile.
If you would like to put your IR website through its places talk to... Jones and Palmer.
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Find out further information about structuring your message including reasons to improve your corporate communications, best practice Annual Reports, complimentary communications appraisal, Copywriting and legislation
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Talk to... Jones and Palmer
Contact our Investor Communications Specialist for more information