GKN

We are delighted with the work produced by Jones and Palmer. We have a large shareholder base and are keen to develop our communication with them across all media. The improved online version of our report complements the printed version which itself was produced to a very high specification.

Tanya Stote - Assistant Company Secretary
GKN plc

Case Study

Jones and Palmer have strengthened their relationship with GKN by building on the new design concepts introduced for the Group’s 2007 annual report. Making use of enhanced navigation and colour coding , we further improved the general structure and layout of the report, highlighting each operating division and producing results ‘at a glance’; this created a platform to enable each division to report on its achievements and future strategy. Photography, project managed by Jones and Palmer, was again used throughout the report to help illustrate the Group’s people and products.

GKN celebrates the 250th anniversary of its founding in 2009 and was particularly keen to showcase its proud heritage. This was achieved through the use of a full double page spread which highlighted key milestones in the Group’s history and references throughout ‘The GKN Way’ to highlight past and present examples of the application of GKN’s values and principles in the conduct of its business.

With GKN’s increasing emphasis on ‘Electronic Communications’ with shareholders, we reproduced and replicated these themes within GKN’s fully interactive online annual report. Investors are now able to assimilate relevant information with greater usability and accessibility.

www.gkn.com